We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Yorkshire Sculpture Park may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 January 2015.
What we collect
We may collect the following information:
- Name and title
- Contact information including email address
- Demographic information such as postcode, preferences and interests
- Other information relevant to customer surveys and/or offers
- What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping
- We may use the information to improve our products and services
- We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail
- We may use the information to customise the website according to your interests
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Links to other websites
Controlling your personal information
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at firstname.lastname@example.org
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us at email@example.com
. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
- Enabling a service to recognise your device so you don’t have to give the same information during one task
- Recognising that you have already given a username and password so you don’t need to enter it for every web page requested
- Measuring how many people are using services, so they can be made easier to use and that there is enough capacity to ensure they are fast
- Measuring the performance of and delivering targeted display advertising campaigns
You can manage these small files yourself and learn more about them from AllAboutCookies.org
Cookies for measuring website usage
Google Analytics cookies: _utma, _utmb, _utmc, _utmv, _utmd,_utmz
We use Google Analytics to collect information about how people use this site. We do this to make sure it’s meeting its users’ needs and to understand how we could do it better.
Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.
Data stored by cookies:
- _utma stores each user’s number of visits, time of the first visit, the previous visit and the current visit
- _utmb and _utmc checks how long a visitor stays on the site: when a visit starts and ends
- _utmz tracks where a visitor came from (search engine, search keyword, link)
- _utmv and _utmd track visitor journeys through the site and classifies them into groups
Duration of cookies:
Social Website Cookies
- _utma expires two years after your last visit to this site
- _utmb expires 30 minutes after your visit, or after 30 minutes of inactivity
- _utmc expires at the end of a session (when you close your browser)
- _utmz expires six months after it was last set
- _utmv (not set) expires immediately
- _utmd (not set) expires immediately
AddThis is used to give visitors the option to recommend our website content on social networks such as Facebook and Twitter. These cookies allows us to anonymously track how many users recommend our web pages on social media.
Find out more about AddThis